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The Indian Ocean island state has always appealed because of the range of attractions in a small area, without the need to travel long distances between the capital, Colombo, and its beach and highland resorts. Cultural tourism is a major draw but sports, events, health and business tourism are also becoming important sectors.
“Sri Lanka is also considered to be an affordable tourist destination compared with other destinations such as the Maldives and Singapore, which are promoted as premium tourist destinations,” says the Travel in Sri Lanka report, published by Euromonitor in October 2017.